“Logo design ”

Logo design is all about creating the perfect visual brand mark for a company. Depending on the type, a logo usually consists of a symbol or brand mark and a logotype, along with a tagline

What is important in designing a logo?

A logo should be distinctive enough to be easily recognized and simple enough to work across multiple media. A good logo is memorable and makes a great first impression. ... With logos, details are extremely important. Particular attention must be paid to every element of the logo, including colours, shapes and fonts

Brand symbols (colloquially called "logos") are visual characteristics of a brand. They represent the brand's personality and contribute to its recognition rate.